Principal Signs and Symbols: Their Design and Meaning

Signs and Symbols: Their Design and Meaning

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Universally-recognized signs and symbols have always been among the most important elements of communication. By why is it that certain configurations of dot and line, and certain primary shapes, are perceived and remembered more easily than others? Taking the six faces of dice as his starting point, Frutiger writes about signs and symbols in general and the development of writing in particular. Throughout, he relates the basic principles and components of graphics to a wide range of historical, physical, linguistic and practical considerations. He embraces everything from Egyptian hieroglyphics to modern company logos in his intriguing analysis of the way that humans have always tried to express thought and communication through graphic means. This standard work is aimed at all those concerned with graphics, design, ornament and communication in general.
Ano:
1989
Editora:
Van Nostrand Reinhold
Língua:
english
Páginas:
360
ISBN 10:
0442239181
ISBN 13:
9780442239183
File:
PDF, 105.18 MB
Baixar (pdf, 105.18 MB)

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